SBL真題答案改寫之2024年3月6月獸醫(yī)院-

Task 1(a)最后一小問題

考試作答-改寫后答案

Franchising

l Financial risk:

ü Joint Venture (JV): The joint venture model allows for sharing of setup and operating costs, reducing PVS's financial risk; however, it requires profit-sharing with Best4Pets.

ü Franchise: Under the franchise model, Best4Pets bears the primary operating costs and risks, while PVS generates revenue through brand royalty fees, resulting in lower financial exposure.

ü Risk Control: Joint ventures necessitate comprehensive legal contracts to mitigate risks, whereas franchising requires stringent quality control measures to ensure service standards.

l Brand Control

ü Joint Venture (JV): In a joint venture, PVS maintains stronger control over branding and operations, enabling better protection of brand reputation.

ü Franchise: Under a franchise model, PVS exercises weaker control over branding and operations, necessitating stringent quality control measures to ensure service standards.

ü Brand Consistency: Given Best4Pets’lack of experience in operating veterinary clinics, the JV model proves more effective in maintaining brand consistency.

l Cross-Cultural Adaptation

ü Joint Venture (JV): The JV structure allows PVS and Best4Pets to co-develop operational strategies, facilitating better adaptation to cultural differences.

ü Franchise: In franchising, Best4Pets operates independently, potentially struggling to align with PVS’s corporate culture, which may compromise service quality.

ü Cultural Integration: The JV approach more effectively promotes cultural integration between partners, mitigating operational challenges arising from cultural gaps.