Porter’s Value chain analysis 價(jià)值鏈分析

The value chain describes those activities of the organization that add value to purchase in puts. Primary activities are involved in the production of goods and services. Support activities provide necessary assistance. Linkages are the relationships between activities. Managing the value chain, which includes relationships with outside suppliers, can be a source of strategic advantage.

主要活動(dòng)：可以直接增加產(chǎn)品價(jià)值的活動(dòng)。

包括：Inbound logistics 進(jìn)貨物流：原材料的儲(chǔ)存和運(yùn)輸；Operation生產(chǎn)過程：生產(chǎn), 組裝，測(cè)試；Outbound logistics出貨物流：產(chǎn)成品的倉(cāng)儲(chǔ)和運(yùn)輸；Marketing and sales營(yíng)銷：打廣告、促銷、定價(jià)策略、銷售渠道；Service 售后服務(wù)：安裝、維修配件

支持性活動(dòng)：secondary 使primary activity 做的更好，從而間接的提高產(chǎn)品價(jià)值。

包括：Firm infrastructure 企業(yè)的基本構(gòu)造: 綜合管理、會(huì)計(jì)核算、融資、戰(zhàn)略計(jì)劃；Human resource management人力資源管理：?jiǎn)T工招聘、培訓(xùn)、發(fā)展；Technology development技術(shù)發(fā)展：產(chǎn)品研發(fā)、流程研發(fā)；Procurement采購(gòu)。